Jonathan Roy
January 17, 2025
Data privacy and user consent are no longer optional, they are business imperatives. As enterprises increasingly rely on customer data to tailor experiences and drive growth, they must also ensure that this data is collected, stored, and used responsibly. The rise of global regulations like GDPR and CCPA has made it clear: respecting user consent and safeguarding data are essential for maintaining customer trust and compliance. Organizations that prioritize these aspects not only protect themselves from regulatory fines but also position themselves as trustworthy and customer-centric leaders.
TrustArc is hosting a must-attend webinar for companies looking to deepen their understanding of data privacy and user consent. This MarTech event is designed to equip businesses with actionable insights and best practices for navigating the complex world of data privacy regulations.
Date: January 28th, 2025, 12pm ET
Location: Virtual
Duration: 1 hour
Description: The webinar will bring together leading privacy experts to discuss strategies for achieving compliance, gaining user trust, and leveraging consent management platforms effectively. Attendees will learn how to align their privacy frameworks with evolving global regulations, ensuring their practices remain up to date in a rapidly changing landscape.
This event is particularly valuable for professionals in roles such as compliance, marketing, and data management. Key takeaways will include:
These experts will provide valuable insights into the evolving privacy landscape and offer guidance on preparing your organization's data privacy roadmap for 2025.
These statistics underscore the critical role that data privacy and user consent play in shaping consumer trust and business success. Companies that proactively address these concerns are better positioned to build and maintain strong relationships with their customers.
With the rise of global regulations like GDPR and CCPA, companies must ensure their data practices are transparent, secure, and compliant. These measures are not just legal obligations but critical drivers of customer trust and loyalty.
A recent study revealed that 81% of users could believe the risks associated with companies collecting their data outweigh the benefits (Termly.io). This highlights the growing concern among consumers regarding how their personal information is managed. Moreover, approximately 59% of consumers say that a single data breach would reduce their likelihood of purchasing from a company (CDP.com). These statistics underscore the importance of prioritizing data privacy as part of a company’s brand strategy.
Businesses can foster trust by respecting user consent. Implementing robust consent management tools ensures transparency while complying with regulations. According to Deloitte, 50% of consumers trust the benefits they receive from online services despite privacy concerns, a figure that has dropped in recent years (Deloitte). Companies that proactively address these concerns stand out in a competitive marketplace.
At the end of the year 2024, it was estimated that 75% of the global population will have their personal data covered under privacy regulations (Secureframe). This reflects a worldwide shift towards stricter data protection laws. For businesses, aligning with these changes is not just about avoiding penalties, it’s about staying relevant in an era where privacy is paramount.
The majority of businesses recognize the value of data privacy. In fact, approximately 91% of companies are willing to prioritize data privacy if it increases customer trust and loyalty (Termly.io). This commitment goes beyond compliance, signaling a shift towards ethical data practices that benefit both consumers and organizations.
Companies that prioritize these elements not only comply with regulations but also build lasting trust with their customers. As we look to the future, aligning with privacy standards and leveraging tools like consent management platforms will be key to maintaining competitiveness in a data-driven world.
As technology advances, so does the complexity of managing user data. Martech events like the TrustArc webinar are instrumental in empowering organizations to stay ahead of these challenges. By attending, you’ll gain the knowledge needed to make informed decisions, foster customer trust, and navigate the ever-evolving regulatory landscape with confidence. You can also explore the essential guide to navigating privacy with user consent tool
