devrun
January 11, 2024
As a respected digital analytics agency, we understand the implications of changes in the analytics tools landscape. One significant development is the forthcoming end-of-life for Adobe Analytics' Reports & Analytics. This transition will be a hot topic at the next Marketing Analytics Summit. So, we’ve decided to deep-dive into what this means for web analysts and how to make the transition smoother.
Adobe Analytics announced on January 4, 2022, that its Reports & Analytics, along with the SiteCatalyst point product, will reach end-of-life status by December 31, 2023. Adobe's decision aims to provide ample time for users to adapt to the changes and migrate their projects.
The end-of-life process follows a timeline that includes several critical milestones:
Adobe's Analysis Workspace is set to replace Reports & Analytics. It offers many of the same functionalities and reports, making it easier for users to adjust.
If Analysis Workspace is new to you, we recommend reviewing Adobe's training tutorials. This resource, available directly on the Analysis Workspace landing page, offers a comprehensive overview of the tool.
Analysis Workspace provides a majority of the Reports & Analytics reports out of the box. All data used in Reports & Analytics is accessible within Analysis Workspace, which means most reports and dashboards can be recreated.
Effective April 15, 2022, Adobe paused all scheduled reports older than two years. Scheduling new Reports and Data Extract options will continue to be supported until January 31, 2023. After that, only existing scheduled reports can be reactivated and/or sent.
Several features will have a parallel version in Analysis Workspace. These include:
Some features will be discontinued upon end-of-life and will not have a parallel version in Analysis Workspace. These include:
We recommend you focus on the following areas:
Various resources are available to assist you in learning Analysis Workspace. These include:
While the end-of-life for Adobe Analytics' Reports & Analytics may seem daunting, it's crucial to remember that you have time to adapt. By taking the steps outlined above, you can smoothly transition to Analysis Workspace and continue delivering valuable insights at the Marketing Analytics Summit and beyond.We understand that change can be challenging, but we believe this transition offers an opportunity to explore new workflows and enhance your digital analytics capabilities. Let's embrace this transition and continue to push the boundaries of Marketing Analytics.
