devrun
July 31, 2014
Once you have aGoogle Analyticsaccount and property set up, and have access to your Website source code, you can complete the process of setting up yourGoogle Analytics code.Sign into yourGoogle Analytics accountand click “admin” in the top left corner of the screen. From the account and property columns, choose the property that you are working with and click on “Tracking Info/Tracking Code.”Yourtracking codeappears in a box as several lines ofJavaScript. It begins with. Copy and paste the snippet into every page on your Website that you want to track. Paste it immediately before the closing tag. Needless to say, it is imperative that you do not alter the code in any way. If you are pasting thetracking codeon a blog, you can simply paste it on the sidebar that automatically appears on all of your pages.After you have inserted theGoogle Analytics codeinto all of the pages that you want to track, you can customize it in order tocollect datathat is not automatically tracked. For instance, “event” tracking allows you to gather information about how visitors use the interactive features on your Website, like videos, buttons, downloads, and links. Do your visitors use these features? Are they integrated in the best way possible?
If you are acommercial site, you will want to include “Ecommerce” trackingto collect data on sales and products. These data can be integrated into reports based on the information culled already byGoogle Analytics.You may have two Websites and you wantGoogle Analyticsto integrate data from them both and create one report. In that case, you will need to set up “cross domain tracking.”Do you have questions aboutGoogle Analytics CodeSetup? Devrun Web Agencycan help you use thetracking codeto find what you want, and sometimes even to help you discover what it is you want to track.Contact ustoday to find out more about how we can help you grow your business.
