devrun
July 23, 2020
Adobe Analyticsis an industry-leading solution for better management of yourdigital marketing. Obtain valuabledigital analytics data from the user’s interactions and get detailed insights about your potential customers. Reach out to people who will value your services.Adobe Analyticsintegrates advancedweb analyticsplatforms together to give you a one-stop marketing analytics solution. That’s why we useAdobe Analyticsto ensure the quality, accuracy, and effectiveness of thedigital analyticsof your business.Adobeis always releasing regular updates to improve itsweb analyticsservices and fix any possible issues that may be present. Here you will find the details of the latestAdobe Analytics updates.
Four new date ranges were added excluding data of today. Now you can viewWorkspace data of this week/month/quarter/year. So you can filter data ranges to exclude any partial daydigital analyticsdata from today.
You can now delete or edit some existingAdobe Analytics data with the Data Repair API. You can request for repair by submitting a job definition to the Data Repair API. During the public beta, the feature is free to use with a usage cap of 100 million rows of data scanned per report suite.After the release of the public beta, the Data Repair API will support the deletion of Activity Map data. More features will be added to it on a later date.
Adobe Media Analyticsfor Audio and Video Extension can help customers track the viewer’s interaction across the site. It is a powerfulAdobe Analyticsadd-on for the measurement of audio, video, advertisement parameters.The ability to measure media allows you to categorize your data and capture only the relevant metadata for completedigital analytics. It will give a better insight of theCustomer Journey Analytics to find out the successful advertisement approaches.
Adobe Analytics for audio and video had support for iOS, Android devices, and JavaScript Browser for PCs. In the latestAdobe Analytics Updates, Media Launch extensionSupport for popular OTT devices has been added including ROKU, AppleTV, FireTV, and Android TV.Adoberegularly updates its Media SDKs for new versions of devices to help you integrate the SDK with the largest media players. You can also implement the Media Collection API if a device doesn’t have SDK support or you don’t want to use one.
An important part ofweb analyticsis the understanding of customer behavior during viewing a video. Adobe Player state tracking can record the time spent between different player states. So you can create and measure new player states and events as required.NowAdobe Analyticscustomers can utilize a standard set of solution variables for closed captioning, full screen, picture-in-picture, mute, and in-focus. These will help you collectdigital analyticsdata of viewer interaction during media playback.You can use the variables for reporting in the analysisworkspaceas well.
Somedigital analyticsfeatures offered byAdobe Analyticsis declared to change or meet its EOL soon. So,digital analyticsagencies should keep a note of the following changes.
Adobe Data Connectorwill no longer be supported byAdobe Analytics. Instead, any integration that wishes for getting support for it should opt toAdobe Exchange Partner Program. This is a new standard for it and it will be offering theseweb analyticsservices.
The report suite mapping tool is announced to be discontinued from November 2020. SoAdobe Analyticsintegration such as Advertising Analytics and otherdigital analyticstools powered by it will require the report suites to be mapped to an IMS org.Then you will be able to enable the services linked to the report suite mapping tool. New report suites mappings will be done automatically but older ones need to be mapped manually into an IMS org. You should follow the mapping user guide to make sure all report suites belong to an IMS org.
