Ensure Compliance Before the January 2025 Release of the Consent Settings Hub

As the January 2025 release of the Consent Settings Hub in Google Analytics is almost here, businesses must ensure they have completed the necessary steps to remain compliant with privacy regulations like the EU User Consent Policy (EU UCP). 

The following steps should have been taken before the release to ensure a smooth transition and continued data collection in line with the new consent management framework.

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Check if Analytics is Receiving Consent Signals

• Go to Admin > Data Collection > Consent Settings in Google Analytics.
• Ensure that analytics is correctly receiving consent signals from users to remain compliant with the EU UCP.

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Review EEA Traffic Impact

• Analyze traffic from the European Economic Area (EEA).
• Identify any affected data streams and ensure they are receiving affirmative consent signals for compliance.

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Upgrade to Consent Mode v2 for Web and Apps

• Update your website and app to use Consent Mode v2.
• This ensures that data is collected based on user consent preferences, aligning with the EU UCP requirements.

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Update SDK Versions and Integrate Certified CMPs

• Ensure that your SDK versions are up-to-date for both web and mobile apps.
• Verify the integration with Google-certified Consent Management Platforms (CMPs) to manage and record user consent.

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These steps were essential to ensure compliance before the enforcement deadline in March 2024. If businesses haven’t yet completed these, they must prioritize them now to align with the January 2025 release of the Consent Settings Hub in Google Analytics.

By completing these essential steps, businesses are fully prepared for the integration of the Consent Settings Hub. If you haven’t yet completed these actions, now is the time to prioritize them to maintain compliance and optimize your consent management practices.