devrun
June 28, 2020
Adobe Marketing Cloudallows you to manage, personalize, optimize, and orchestrate cross-channel campaigns across B2B and B2C use cases. It utilizes the power ofAdobe Analyticsto provide a unique solution for your business.Adobehas released new features, updates, and fixes inAdobe Experience Manager. It will ensure higher stability, performance, and security to the customers and enhance theirdigital marketingexperience.
AEM as a Cloud ServiceAdobe Analyticsmade some fixes and improvements in asset processing. Users are given more control over the asset preprocessing dialog box options. This should help the customers to easily manage thedigital analyticsdatasets.You can now select a specific preprocessing profile and chose whether the post-processing workflow should be triggered or not. The Dynamic Media asset ingestion performance has also improved.
Now you can use the Auto-detect logical sections feature inAdobe Analyticswhen you install the latest connector. You can use this option to drop page-level panels and create logical panels only. Fields that don't belong to any section will be merged with a preceding logical section as well.You can also merge logical sections spread across two pages into a single logical section. If some fields of a logical section are at the end of page one, and some are at the start of page two than all such fields will be clubbed into a single logical section.So, this feature should help you manage theDigital Analyticsdata much more efficiently.
Adobeupdated the information about the subtypes of raster image file formats that are not supported in Dynamic Media.Adobe Experience Manager Dynamic Mediasupports the majority of the file formats and only a small number of files are unsupported.Adobe Analyticsusers need to know the unsupported formats to be able to detect and avoid uploading them. There are third-party tools available to detect unsupported or erroneous files.Currently, PNG files that have IDAT chunk size greater than 100 MB, PSB, PSD, and TIFF with some specific color space information are not supported in Dynamic Media. SeeUnsupported raster image formats in Dynamic Mediafor full details.
Join the AEM Experience League Community for connecting withAdobe Analytics experts. Discuss trendingdigital marketing issues, ask questions to fellow learners anddigital analytics expertsto find a solution to your problems.You can also browse threads, and share your tips and expertise with the community. This way you can increase your knowledge ofdigital analyticsand in the meantime help others as well. SeeAEM Experience League Communityfor more details.
Adobe ExperienceManagerisan important tool fordigital analytics. Before you can get started, you should have an idea about its capabilities. The AEM Newsletter by Experience league will help you speed up with Adobe Experience Managerand understand its value.The latest Volume 30 of the Experience Manager is now available as a cloud service. You can Subscribe to the Experience Insider Newsletter as well.The newsletters will help you keep updated withAdobe Analytics. You can view newsletter archives from theAEM Resourcessection of Adobe Experience Manager 6.5 Learn & Support page.
Adobe Advertising Cloudis an independent ad platform that unifies and automates all media, screens, data, and creativity at scale. It is an ultimatedigital analyticssolution that will help you reach out to yourdigital marketingcustomers.The Adobe Analytics team has introduced some new features for Adobe Advertising Cloud.
Adobeimplemented IAS measurement settings for fraud and brand safety. You can now optionally configure for each campaign and include options to measure on VAST and VPAID inventory. So, you can expect the safety of yourdigital marketingjourney.The data visualizations and page load times were improved as well. You can download excel reports based on the current filters and views now.Digital Analyticsdata management will be much more efficient this way.
A New Adobe Analytics feature is implemented in the forecasting system that will automatically use the advertiser or account-level blacklist. So, the user doesn’t have to manually paste the blacklist into placement settings now.These automateddigital analyticsfeatures are aimed to reduce some workload and let the users focus on other important datasets.
This feature is still in a closed beta testing. It will be a new simplified form to quickly set up, edit, and troubleshoot supply-side platform deals that aren't available in the Deal ID Inbox.Now, you need to create a default placement for each of the deal IDs when you accept a package of programmatic guaranteed deals from the Deal ID Inbox.Contact ourdigital analytics expertsfor further information.
