devrun
July 31, 2014
With the advent and popularity of the Internet and related media, the main players in the tech world competed to be the first to offer an integrateddigital marketing system. In 2012, Adobe got there first withAdobe Marketing Cloud. Building on its recognized strength in the field of creative content design, Adobe acquired and developed a number of complementary marketing tools that allowed it to offer clients an integrated system, especially appealing to marketers.Marketing cloudsinclude several core components. They survey trends in conversations that are taking place on social media and are able to respond with related content customized to potential consumers. They can create consumer profiles based on people's online behavior. Clouds are also able to evaluate the effectiveness ofmarketing campaigns. They create content that can be displayed across a range of media, includingmobileandsocial devices. They also create intelligent algorithms that can target the chosen audience.
Adobe made a decisive move towards its position at the head of the industry in 2009 when it acquired the analytics platformOmniture, now known asAdobe Analytics. This tool allows marketers to identify who isvisiting their website. Importantly, it is able to segregate the visitors into distinct and identifiable groups whose behavior can be tracked and analyzed.Analytics is at the core of the system, joining a collection of tools that work together to constitute theAdobe Marketing Cloud. Adobe Social monitors conversations across social media like Twitter, Facebook, blogs, and other networks. Not only is it able to identify the sources of trends, called influencers, butAdobe Socialis able to influence conversations itself.Adobe Media Optimizeris used to create and disseminate advertising on various channels.Adobe Experience Manageris a tool for creating Websites and other such platforms.Adobe Targettests content by targeting potential consumers identified by the other Cloud programs.Adobe Campaign brings much of the data together, launching advertising campaigns across a range of channels targeted at the most interested consumers.
Cloud marketing strategieshave been growing in concert with the increasing importance of search and social media among consumers. The goal is to influence consumers from the moment they identify a potential purchase to the moment that they decide what to buy and where to buy it. Marketers understand thatconsumers' researchtakes place on a number of different channels, including blogs, Websites, digital ads, email campaigns, and, not least, a variety of search engines. The process is complex, butAdobe Marketing Cloudis able to compile and desegregate enormous quantities of data in such a way that they can become the basis ofintelligent marketing strategies.
The strength ofAdobe Marketing Cloudis that it has been able to integrate its applications into itsAnalytics tool. As a result of its head start in the industry, the different departments of brands that useAdobe Marketing Cloudare able to share reports. The product adapts to the client, allowing different parts of their business to share data while having access to figures and trends that most concern them.Devrun Web Agencyhas masteredAdobe Marketing Cloudand can work with you to get everything out of the tool that it has to offer. Contact us today to find out more about how we can help you grow your business.
