Adobe Experience Cloud Product Updates for April 2021

We are an Adobe Solution Partner that specializes in various digital marketing solutions offered by Adobe. We have prepared this article in an effort to keep you updated with the latest product updates of Adobe Experience Cloud Solutions. Let’s have a look at the new features implemented this month.

Adobe Analytics Cloud

Adobe has added some new Adobe Analytics Cloud features for the core Adobe Analytics and Customer Journey Analytics interface. Some new functionality was added in Analytics Dashboard and Analysis Workspace.

• You can apply custom data ranges in Dashboard
• Load previous versions of projects in Workspace
• Added support for scheduled reports in Workspace
• UI improvement for Customer Journey Analytics data views

Adobe Marketing Cloud

Adobe Marketing Cloud solutions, including Adobe Experience Manager (AEM), Adobe Campaign, and Marketo Engage, has received quite a few updates this month. Any digital analytics agency should deploy the latest updates early for improved stability, performance, and security.The new product updates include new features for AEM as a cloud service. Adobe also introduced some new features and fixes for the latest Adobe CampaignClassic releases.Moreover, Marketo Engage will be getting new features for Bizible and Sales Connect. You can find more details about the Marketing Cloud updates.

Adobe Advertising Cloud

Adobe has introduced some new features for the Advertising Cloud Search. It will now automatically sync digital analytics data from Google Ads Search and Advertising Cloud Search for creating reports and optimization.Adobe also introduced the following Advertising Insights,

• Attribution Analysis
• Impression Share Lost
• Time-of-day Analysis

Moreover, Adobe will be adding On-device decisioning support for at.js to Target Standard and List-based operators for entity filtering rules for Target Premium. You should also check out the Magneto 2.4 release notes. You can find further details regarding Adobe Advertising Cloud updates.

Additional Updates for Adobe Experience Platform

Apart from the following updates, Adobe has fixed some issues in Adobe Mobile SDK and improved the following existing features of the Adobe Experience Platform,

• Data Prep
• Segmentation Service
• Experience Data Model
• Sources
• Intelligent Services

All-in-all we can say that the update will have positive changes in the services of digital analytics agency like us. Stay tuned with Devrun for the latest news on the future Adobe Updates and digital analytics events.