Discover Actionable Digital Analytics Insights at Tealium’s Velocity Event in March 2025

The Velocity event is gearing up to revolutionize the digital analytics landscape this March 2025, offering an unparalleled platform for industry professionals to explore cutting-edge trends in customer experience and retention. Hosted by Tealium, a leader in customer data orchestration, this conference promises to deliver invaluable insights into the latest integrations, privacy concerns, and predictive analytics shaping the future of MarTech analytics. As the digital realm continues to evolve at a rapid pace, the Velocity event stands as a beacon for those seeking to stay ahead of the curve.

Attendees of digital Velocity 2024 can look forward to a diverse lineup of keynote speakers, interactive workshops, and networking opportunities in the vibrant city of San Diego. The event will delve into crucial topics such as privacy and consent management, the role of artificial intelligence in enhancing customer experiences, and strategies to optimize data-driven decision-making. With a focus on practical applications and real-world case studies, the Velocity conference aims to equip participants with actionable analytics insights they can immediately implement in their own organizations, making it a must-attend for professionals looking to drive marketing growth and analytics innovation in the digital age.

What is Tealium's Velocity Event?

Tealium's Velocity event is a premier analytics conference focused on customer data orchestration and digital marketing innovation. This gathering brings together industry leaders, digital analytics experts, and professionals to explore cutting-edge strategies in customer experience and retention. The Velocity event serves as a platform to showcase Tealium's latest advancements in customer data platforms, real-time intelligence, and privacy-first solutions.


At its core, the Velocity conference aims to empower attendees with actionable insights and practical knowledge to enhance their customer-centric initiatives. The event highlights Tealium's position as a leader in the customer data platform space. Participants can expect to gain valuable information on leveraging data to create personalized, relevant experiences and optimize ad spend.

Date and location of Tealium's Velocity Event


Digital Velocity 2024 is set to take place in March 2025 in the vibrant city of San Diego. The choice of location offers attendees an opportunity to combine professional development with the experience of a dynamic urban setting. San Diego's provide an ideal backdrop for the analytics conference, allowing participants to network and engage in discussions in a stimulating environment.

Leverage Digital Strategies and Customer-Centric Innovation


The Velocity event caters to a wide range of professionals involved in digital marketing, customer experience management, and data analytics. It is particularly relevant for:

  1. MarTech experts seeking to enhance their strategies for growth and acquisition
  2. Customer experience specialists looking to create more personalized and engaging interactions
  3. Data analysts interested in leveraging predictive insights and customer analytics
  4. Privacy and compliance officers concerned with data collection and consent management
  5. C-level executives aiming to drive digital transformation and customer-centric initiatives

The digital analytics conference is designed to address the needs of various industries with attendees from diverse backgrounds that will find value in the event's comprehensive approach to customer data orchestration and its applications across different business domains.


The Velocity event offers a unique opportunity to learn about Tealium's innovative solutions, such as Tealium Moments, which enables businesses to own the customer experience moment with real-time intelligence and action. Participants will gain insights into how to understand customer behavior early in the journey, deliver proactive experiences, and create a single view of the customer using current and complete data.

By attending the Velocity conference, professionals can expect to enhance their understanding of:
• Leveraging AI initiatives with consented, filtered, and enriched data in real-time • Implementing privacy and consent management strategies to build trusted customer experiences • Utilizing predictive insights to deliver real-time experiences across the customer journey
• Creating great customer experiences with real-time, unified data
• Optimizing customer loyalty and retention through data-driven approaches

The Velocity event stands out as a must-attend digital analytics conference for those looking to stay ahead in the rapidly evolving MarTech landscape. It offers a unique blend of theoretical knowledge and practical applications, ensuring that attendees leave with actionable analytics strategies to implement in their organizations. Through a combination of keynote speeches, interactive workshops, and networking sessions, the Velocity conference promises to be an invaluable experience for professionals committed to driving innovation and excellence in customer experience and data management.

Key Speakers and Presentations of Velocity Event


The Velocity event promises an impressive lineup of speakers and presentations, offering attendees valuable insights into the latest trends and strategies in customer data orchestration and digital marketing. This section highlights some of the key figures and talks that will shape the conference experience.

Unveils the Future of Customer Data Platforms and Organizational Transformation

Jeff Lunsford, the founding investor of Tealium, will share his vision for the future of customer data platforms. He emphasizes the importance of solving organizational challenges to achieve a unified data layer. Lunsford states, "The biggest challenge as a leader of digital transformation is not solving the technological problem, but solving the organizational problems." His talk will focus on how businesses can align their teams to create a holistic, real-time customer profile, which he considers crucial for delivering consistent experiences across all channels.


Lunsford will also address the opportunities presented by emerging MarTech technologies, encouraging businesses to "aggressively explore the boundaries of what is possible." He believes that companies willing to experiment with AI-fueled experiences and optimize their internal efficiencies will be the ones to lead in the future.

Industry Leaders Share Insights on Customer Experience and Data Innovation


The Velocity conference will feature a diverse range of industry digital analytics experts, each bringing unique perspectives on customer experience and data management. Some notable speakers include:

  1. The Chief Human Resource Officer of Tealium, who will discuss the importance of organizational culture in driving digital transformation.
  2. The Director of Customer Hub & Common Analytics Domain at TUI Group, sharing insights on creating unified customer profiles across a large travel organization.
  3. The Head of DigitaleXperience Platforms at BBVA, exploring the role of data in enhancing banking customer experiences.
  4. The EMEA Product Lead for First Party Data at Google, discussing strategies for leveraging first-party data in a privacy-conscious world.
  5. The Chief Data Officer E2E DCR at Schneider Electric, presenting on data-driven approaches to industrial customer experiences.

One of the most anticipated talks is titled "Always-On: Powering AI with First-Party Data." This presentation will feature experts from Tealium and Pega exploring the critical role of first-party data in a cookieless world. They will delve into data strategies for the AI era, focusing on data quality, governance, and real-time processing to enhance AI models. The talk will also highlight how Tealium and Pega work together to enable hyper-personalized customer experiences.

Do not miss the chance to elevate your analytics strategy and drive growth—join Digital Velocity 2025 in San Diego in March 2025 to be part of the future of digital transformation.

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